My story

Welcome to Lilaa, where selfcare and natural beauty come together. Rooted in the ancient Sanskrit meaning of “ease, grace, and play”, Lilaa is a philosophy. Inspired by the connection of mind, body, and spirit, my journey began with an idea: to create holistic skincare and health solutions that support natural radiance, inside and outside.

Lilaa was founded as a passion project, born from my love for balanced (healthy) living and inspired by my ever creative and loving mother, and my grandmother, a beautician who introduced me to the beauty of skincare at a young age. From her pots and creams to my own journey of healing IBS and eczema, I’ve always sought natural solutions that support both health and natural beauty. What started as experiments to support my own well-being, soon grew into creating products for friends and family—and ultimately, Lilaa.

Since I became a mother, selfcare has become a sweet moment to myself, every day. Each of my products is crafted and selected with this intention, so I hope to share this moment of selfcare with you. From the signature facial serums to health-supporting products, Lilaa is my selection of essentials to support your natural beauty. I hope you like it!

XO, Giulia